There are several ways to approach new product or service development. One major distinction that establishes the framework for development is the source of the idea. The evolution of an existing offering involves analysis that is not possible for a completely new product or service. Development of a product or service that is a radical departure from those currently available involves many more unknowns and, therefore, less reliable forecasts.
The diagrams below illustrate five types of development processes:
How to Use the Process Maps
Following the established guidelines represented by the product and service development process maps can help development teams avoid oversights that limit the success of a launch. Also, the availability of a reference guide can help leaders avoid indecision, and the resulting stagnation of the team, that can jeopardize projects.
If your team is adrift and you’d like help navigating your way to product or service development success, send up a flare on our Contact page or contact me directly.
Jody W. Phelps, MSc, PMP®, MBA
JayWink Solutions, LLC
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