Uses of augmented reality (AR) in various industries has been described in previous installments of “Augmented Reality” (Part 1, Part 2).  In this installment, we will explore AR applications aimed at improving customer experiences in service operations.  Whether creating new service options or improving delivery of existing services, AR has the potential to transform our interactions with service providers.
     Front-office operations are mostly transparent due to customer participation.  Customer presence is a key characteristic that differentiates services from the production of goods.  Thus, technologies employed in service industries are often highly visible.  This can be a blessing or a curse.

     Some of the augmented reality (AR) applications most likely to attract popular attention were presented in “Part 1:  An Introduction to the Technology.”  When employed by manufacturing companies, AR is less likely to be experienced directly by the masses, but may have a greater impact on their lives.  There may be a shift, however, as AR applications pervade product development and end-user activities.
     In this installment, we look at AR applications in manufacturing industries that improve operations, including product development, quality control, and maintenance.  Some are involved directly in the transformation of materials to end products, while others fill supporting roles.  The potential impact on customer satisfaction that AR use provides will also be explored.