Following up on “Market Introduction is a Drag… Race,” we expand the metaphor by describing how several more terms can be applied to launching a new product or service:
Deep Staging 60-ft Time
Rollout Elapsed Time (ET)
“Cut a Light” or “Run the Tree” Trap Speed
Reaction Time (RT) Make the Finals.
If drag racing doesn’t excite your team, perhaps imagery of another activity would be more effective in energizing your crew. Our golfing friends may imagine themselves pursuing the green jacket at Augusta National. The sailors among us may dream of tacking their way to the America’s Cup. In any case, relating the project at hand to something that interests and energizes the team members can infuse some fun into the work, inspiring the same passionate dedication to goals as their favorite pastime.
As always, feel free to contact me for assistance. I’d be happy to help your team lift the trophy after a successful market introduction.
Jody W. Phelps, MSc, PMP®, MBA
JayWink Solutions, LLC
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