Last year, I was invited to speak at a corporate “roundtable” on the subject of lightweighting.  Though the host’s unfavorable terms compelled me to decline, I do not dismiss the topic as insignificant or unimportant.  To the contrary, it is important enough to address here.  For everyone.  For free.
     Lightweight design is increasingly critical to the success of many products.  The aerospace and automotive industries are commonly-cited practitioners, but lightweighting is equally important to manufacturers of a wide variety of products.  Running shoes, health monitors, smart watches (probably dumb ones, too), various tools, and bicycles all become more appealing to consumers when weight is reduced.  Any product that is worn or carried for a significant time or distance, lifted or manipulated frequently, is shipped in large quantities, or is self-propelled is a good candidate for lightweighting.

     Companies, universities, athletes, hospitals and physicians, municipalities, and any other entity that can be compared in any way often claim to be “world-class.”  Is this a quantitative or qualitative assessment?  Can “world-class” be objectively determined, or is it subject to the biases inherent to the assessor?  Does it mean, simply, that the entity – whatever type it may be – is “good enough?”
     The first definition of world-class on Dictionary.com is “ranking among the world’s best; outstanding.”  This sounds like a grand achievement and a worthy goal.  Unfortunately, it is completely meaningless.